MAY 16, 2011
FOR IMMEDIATE RELEASE

Horse Trailer World (a subsidiary of Equine Media World) announces the purchase of the Horse Trailer Blue Book. Horse Trailer World plans to enhance and continue the pricing service for the horse trailer industry and marketplace that was started more than 20 years ago to serve the lender, insurance and dealer horse trailer market. Horse Trailer World has been publishing online horse trailer ads, news, reviews and information for the industry since December of 1999 and has been a leader of online horse trailer commerce through innovative search and database management of its dealer network and ads for the public. Horse Trailer World has also lead the industry by offering the first smart phone application of horse trailer classifieds and were the first to push their horse trailer individual classified ads to Google search in 2005. Horse Trailer World is expanding its reach to market with a growing network of horse related websites where it's horse trailer ads get even more exposure, including Barrel Horse World with over 50,000 visits a day.

" The Horse Trailer Blue Book provides the industry with a bonafide instrument of valuation to finance companies. Not having a horse trailer blue book was not an option and we're happy to keep this important publication going." stated Dave Mattern with Horse Trailer World.

Rick Heine, co-owner and data specialist for Horse Trailer World saw even more opportunity for the product to become an online tool with valuations available to the individual buyer as well as business-to-business. "It's a goal to get the online version of the Horse Trailer Bluebook available to everyone as soon as possible, certainly by the end of the year." says Heine. "Economic conditions change quickly and hard copy was both expensive and dated by the time it was published." Both owners are excited to get the horse trailer manufactures involved in the valuation process to build a more useful pricing tool.

To get more information and updates go to: http://www.horsetrailerdealersonline.com/ or http://www.horsetrailerbluebook.com/
Or contact: [email protected]
913-782-6228
Olathe, KS